1. Know your target
Read up on what the journalist you’re targeting has written to find out what he or she covers. Understand what is interesting to that individual journalist’s audience. Don’t waste time pitching on a topic unrelated to their beat.
2. Know your client
Before you start reaching out, become the resident expert on your client and the issues that you’ll be discussing. The more knowledgeable you are, the better your chances of establishing strong connections with journalists.
3. Get to the point
The first questions during your initial call to a journalist should include:
Are you on deadline?
Do you have a minute to talk?
If they do have time, explain why your article and client may be of interest to them, quickly and succinctly.
4. Who are you? Identify yourself:
Get to know your journalists–take notes and keep a file on each person. What do they value? Information? Insight? News tips? Story ideas? Press releases or exclusives only? Do they prefer face-to-face meetings, e-mail or phone? What are their deadline pressures?
5. Altruism helps
Put that knowledge of their likes and dislikes to use. Call with a story tip you’ve heard about, even if it’s not about your client. Suggest story angles they may not have considered. Send an interesting link. Compliment them on their big stories.
6. Deliver the goods
When a journalist is seeking information or an interview, do everything in your power to get them what they need, and quickly. Failing to respond to a journalist on deadline is inexcusable.
7. Cast a wide net
Always be on the lookout for new journalists to contact by tracking the media coverage of your client’s industry.
8. Keep after it, Tenacity Pays
Once your research has established that a particular journalist should be interested in your client, be persistent, but not annoying. Following up weekly, but don’t be too intrusive.
Web Design for Startups will:
– Provide essential design topics for web entrepreneurs
– Provide overview of working at a startup for designers
– Connect designers and startups
What are the essential web design disciplines and why is each important?
Graphic/visual, interaction, information architecture, print, branding/identity, user experience, research, usability testing, etc.
Examples of startups with successful web design. How were these design efforts staffed/resourced?
Startup design prioritization – how to know which design tasks are essential at which point in a given startup.