1. Know your target
Read up on what the journalist you’re targeting has written to find out what he or she covers. Understand what is interesting to that individual journalist’s audience. Don’t waste time pitching on a topic unrelated to their beat.
2. Know your client
Before you start reaching out, become the resident expert on your client and the issues that you’ll be discussing. The more knowledgeable you are, the better your chances of establishing strong connections with journalists.
3. Get to the point
The first questions during your initial call to a journalist should include:
Are you on deadline?
Do you have a minute to talk?
If they do have time, explain why your article and client may be of interest to them, quickly and succinctly.
4. Who are you? Identify yourself:
Get to know your journalists–take notes and keep a file on each person. What do they value? Information? Insight? News tips? Story ideas? Press releases or exclusives only? Do they prefer face-to-face meetings, e-mail or phone? What are their deadline pressures?
5. Altruism helps
Put that knowledge of their likes and dislikes to use. Call with a story tip you’ve heard about, even if it’s not about your client. Suggest story angles they may not have considered. Send an interesting link. Compliment them on their big stories.
6. Deliver the goods
When a journalist is seeking information or an interview, do everything in your power to get them what they need, and quickly. Failing to respond to a journalist on deadline is inexcusable.
7. Cast a wide net
Always be on the lookout for new journalists to contact by tracking the media coverage of your client’s industry.
8. Keep after it, Tenacity Pays
Once your research has established that a particular journalist should be interested in your client, be persistent, but not annoying. Following up weekly, but don’t be too intrusive.
Web Design for Startups will:
– Provide essential design topics for web entrepreneurs
– Provide overview of working at a startup for designers
– Connect designers and startupsREGISTER HERE
What are the essential web design disciplines and why is each important?
Graphic/visual, interaction, information architecture, print, branding/identity, user experience, research, usability testing, etc.
Examples of startups with successful web design. How were these design efforts staffed/resourced?
Startup design prioritization – how to know which design tasks are essential at which point in a given startup.
There’s a new site called In-Flight Insider aimed directly at female executives and business travelers. The topics seem straightforward enough – but there seems to be a touch of class and elegance that similar sites seem to be missing.
The fashion element is the most developed theme on the site with seemingly unlimited product descriptions and options. Many of the products listed are not only fashionable – but many seem to share a practical nature for ease of travel.
There are also new articles each week with travel safety and security tips for women who travel alone. Some of the items are pure common sense – but there are also a variety of travel tips that will definitely deliver some piece of mind when you’re on the road.
The site even doles out some techie advice – displaying and describing some of the new gadgets out there to make any trip or flight you take that much easier. Hop aboard this travel treasure trove and see where it takes you. In-Flight Insider
MyPRGenie, the world’s premiere do-it-yourself PR platform and newswire was recently honored as one of the OnDemand Top 100 winners selected by AlwaysOn.
As part of the OnDemand Top 100, MyPRGenie was recognized by the AlwaysOn judges for its leadership among its peers, and for its game-changing approaches and technologies that were deemed likely to disrupt existing markets and entrenched players.
“This is a tremendous honor, and we humbly accept it,” said Miranda Tan, Chief Executive Officer of MyPRGenie, Inc. “It’s very gratifying for our staff to be recognized for its hard work and innovation. It’s also nice to have an independent third-party evaluation confirm what our clients have already been telling us: that MyPRGenie, by far and away, is the most advanced, effective online do-it-yourself public relations toolkit out there.”
Using MyPRGenie, clients can create an online business profiles, upload their press release in any language and significantly increase their online exposure.
With the MyPRGenie platform, it takes only an instant to connect to thousands of journalists and automatically post on 28 social media sites. MyPRGenie currently has thousands of clients ranging from large and small companies to public relations professionals who are using the MyPRGenie platform to drive their PR business.
The OnDemand 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.