As the Social Media storm continues to permeate every aspect of American Society, observers are tuned into the introduction of Google+. Is this new social media platform destined to challenge Facebook because Google launched it or is Facebook dug in too deeply to be uprooted by the new kid on the block?
The initial success of such a venture depends on whether or not it resonates with the users first. And if it does, was Google+ built for to be business-friendly?
You have to believe that the folks at Google already have several powerful business apps waiting in wings until Google+ gains some momentum. However, we could all be waiting months or even years before Google chooses to release these “mystery tools.” At this point, Google+ is offering profiles for individual users and not business, but all of that can change at any moment with the simple stroke of a key.
Google has had a long time to pick apart the business shortcomings of Facebook and will surely have a battery of products that will allow companies better and more effective ways to reach out to the consumer.
Also, Google+ is in a much better situation to launch a new social media network, because they are more acutely aware of the undeniable shift of all computer usage migrating to the world of hand-held devices. Google+ is already offering a group video chat function – an application that offers an instant attraction to a corporate culture that is trying to limit travel and promote video conferencing.
The bottom line is that it will be a while before we know what corporate goodies Google+ has up its sleeve, but it’s sure to have some breakout products to make social media a more effective means of marketing.