Acello Media understands the unharnessed power of Social Media (click image above)
A recent study shows that consumer spending is strongly influenced by social media. The study conducted by Ogilvy and ChatThreads, says that social media led to increased spending and actually enhanced the impact of other forms of advertising.
Those exposed to social media were more likely to increase spending and or consumption than those who were not. The study used various QSR’s (quick service restaurants) to gauge the results.
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The study compared those who engage in social media against those who have no exposure at all. It also studies the relationship between social media and other forms of marketing including billboards and television ads.
Social Media Impact:
- Consumers are 7x more likely to spend more at KFC
- When coupled with television ads, consumers are 2x more likely to increase consumption at Wendy’s
- When coupled with billboards, consumers are 2x more likely to increase consumption or spend more at QSRs
- When coupled with news stories or editorials, consumers spend 17% more week over week than people who were not exposed
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